We are a leading, multi-category consumer goods business. Spread across six continents, our regions are the United States of America; Americas and Sub-Saharan Africa; Europe and North Africa; and Asia-Pacific and Middle East. There are more than 55,000 BAT people worldwide. Many of us are based in offices, factories, tech hubs and R&D centers, but lots of us also spend our time out on the road, helping and advising tobacco farmers, and the retailers who sell our products; both valued partners who have always played a major part in our success. As a leading multinational business, we understand our global impact, the importance of high standards of integrity and our evolving societal responsibilities. As a result, we are moving from a business where sustainability has always been important, to one where it is front and center in all that we do. Our purpose is to build A Better Tomorrow™ by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers.